Gift Annuities When the Donor Is Not the Annuitant

Most donors choosing to establish gift annuities want to benefit the charity while also creating a certain stream of payments for themselves. Nevertheless, annuity payments can be made to any one or two persons regardless of their relationship to the donor(s), and there are situations when this may be the ideal structure for the gift. Just be careful!

• What's the Big Deal about the Donor's Cost Basis?
• Quick Tip: 3 Easy Steps to Add Your Logo to PGM Presentation Headings
• Marketing Corner: "Content Remains Royal"
• Planned Giving Manager 7.1 Released

What's the Big Deal about the Donor's Cost Basis?
The question of why charities need the donor’s cost basis for long-term appreciated stocks funding charitable gift annuities (CGAs) comes up frequently in our client support calls. This information is relevant and necessary because charitable gift annuities benefit both the charity and the annuitant (usually the donor).

Not having the correct cost basis can result in significant additional tax liability for the donor. Read more about the importance of obtaining the donor's cost basis (complete with examples) on the PG Calc Blog

1. If the image is not already in .bmp format, convert the image to .bmp format;
2. Install the image file for use by PGM; and
3. Setup PGM to use the custom image in headings.

Complete details on how to execute each of these steps are available in PGM Help. Click the purple book in the Toolbar, click the Index tab, then enter “Logo” as the keyword. The two topics under “Logo” tell you everything you need to know.

Note: The .bmp format works best when you run PGM in Windows 7 or higher.

Content may still be king, but its clothing has changed. To create an effective website, keep these three things in mind.

1. Less is still more – It is very likely that you can reduce the “up-front” copy by a third, save the details for the subpages, and get your message across faster.
2. Content comes in all sizes – It is not just words on the page. It’s video, photos, graphics, fonts. It’s your MESSAGE – expressing it in snackable, digestible bites is the challenge.
3. Make metrics meaningful – Visits, click-throughs, time on site – they all have their place, but knowing them is just the first step. Determine your goals, identify the appropriate metrics – and then use what you learn to improve!

• Tax tables updated with 2014 indexing for inflation, including the $5,340,000 estate and gift tax exemption amount for 2014
• All heading information, including the Prepared for name and Date, exports to Word when a charity logo is included in presentation headings (See QuickTip above for information on adding your logo!)
  
• Birth dates paragraph in prototype gift annuity agreements uses more consistent terminology in certain 2-life cases