“Fantastic, energizing, logical, doable.”
“The best! She totally inspired me. Wow!”
“Karen is three steps above excellent.”
We've got (count 'em!) four-Webinars-strong marketing mini-series with a master! Karen Osborne (the subject of these accolades) hosts a Webinar on Strategic Storytelling - A Sure Path to Major and Planned Gifts. You won't want to miss this session - especially since we're offering a special price for the series!
Building strong relationships with your donors is essential to fundraising success, especially in planned giving. Karen, president of The Osborne Group and an internationally recognized fundraising consultant, will focus on three strategic, learnable skills that will help you foster better relationships with your donors. Storytelling is just one of those skills - the art of strategic storytelling depends on an equal ability to ask and to listen.
You will learn about using strategic questioning and listening for intent to uncover your donors’ listening styles, motivations, values and interests. Karen will show you how to marry that information with powerful and compelling storytelling – stories that will get your donors' attention and elicit their response. The results for you and your organization will be increased giving and heightened donor satisfaction and loyalty.
May 22nd, our own Andrew Palmer hosts "Trends in Marketiung Planned Gifts." Andrew's presentation will examine current marketing trends that could make a difference for your planned giving efforts in 2014, along with what’s coming next for marketers. 
August 28, Dr. Russell James will discuss "Marketing Bequests: What A Survey of 4,500 Donors Tells Us." Dr. James research on donor demographics has fueled popular presentations around the country. Russell has promised lots of new data and insights for attendees!
November 20, Frank Minton presents "How to Get the Donor to Say Yes." Frank will guide attendees, step-by-step, through the process of bringing both planned gifts and major gifts to closure. He will cover when the cultivation and closure of planned and major gifts may differ from one another. Get your board members in the room for this one!
