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Planned Giving Marketing and the Novel Coronavirus
The novel coronavirus, or COVID-19, is spreading like wildfire around the globe, unsettling the stock market and causing operational disruptions to industries of every description. High schools and colleges are sending students home for the remainder of the term. Social distancing and self-quarantine are being applied by health officials. Millions of Americans are living in uncertainty and fear of what will come next.
So… Is now a good time to send that next direct mail postcard on CGAs or QCDs?
In this month's featured article, Andrew Palmer, PG Calc Director of Marketing Services, offers timely and practical planned giving marketing advice for this most challenging and stressful time.
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