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Reading the Tea Leaves in Giving USA’s 2024 Report on Philanthropy
Americans gave a record $557 billion in charitable gifts during 2023, according to estimates provided by the Lilly Family School of Philanthropy at Indiana University in Giving USA 2024, The Annual Report on Philanthropy for 2023. Giving, on an inflation-adjusted basis, continues to recover after retreating from the all-time peak in 2021. In current dollars, giving from all sources was up 1.9% over the previous year but down 2.1% when adjusted for inflation.
Before delving further into the numbers and seeking insights into donor behavior, it is important to understand the Giving USA Report is an estimate – a survey – of charitable giving. It is remarkably difficult to answer the simple question, “How much do Americans give to charity each year?” because there are few reliable measuring points for charitable giving. Despite these limitations, the Giving USA Report has been conducted and reported consistently for decades. Rather than a mere scorecard for the previous year, the real value of the Report is the interesting glimpses it can provide into Americans’ giving, allowing us to draw inferences about long-term giving trends and the likely impact of current events on giving.
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