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Are You "Just Winging It" with Your Planned Giving Program?
Imagine this scenario. Your organization’s fiscal year just ended. The VP of Advancement, your boss, summons you to her office. She asks about your objectives for the planned giving program in the next fiscal year. Your response: “I don’t have a formal plan.” Without a detailed annual plan, essentially you just told your VP that you are “just winging it.”
Many charities end their fiscal year on June 30. On July 1, or whatever the first day of the new fiscal year is for your organization, best practices dictate that an annual plan for your planned giving program should be in place for the new fiscal year. This applies whether your planned giving program consists of only bequest intentions, or a full menu of gift vehicles including life income gifts. Just as planned gift fundraising often involves many parties, the same process applies when crafting an annual plan.
In this month's article, Mike Valoris, PG Calc Senior Consultant, discusses how to effectively plan for a successful planned giving program.
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