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Donor Surveys: The Foremost Lead Generation Technique

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Donor surveys can help you find out what's most important to your donors while building relationships and generating leads. Done well, surveys can empower you with real, actionable, and surprising insights into what your current and prospective donors do, think, and need. They're fast becoming one of the most important tools in planned giving marketing.


Watch the recording of our latest Ask the Expert Q&A with Director of Marketing Services Andrew Palmer to learn more about the components of a great donor survey, including how to build it, deploy it, and analyze its results.