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Bequest Commitments - Don't Make It a "Hail Mary" Ask
A question for gift officers – “how much preparation goes into asking a donor for a bequest commitment?” Do you engage in the same strategic planning process you would before asking for a major gift? In many cases, a realized bequest is at a major gift level and often exceeds the total lifetime giving of the deceased donor. Asking for a bequest commitment deserves the same strategic planning as a major gift ask.
In this month's featured article, Mike Valoris, PG Calc Senior Consultant, discusses the steps to take in preparation for a bequest solicitation that will increase the likelihood of success.
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