How High Is the Sky?
PG Calc Client Services sometimes gets calls from clients who think there must be some sort of mistake when they see payout rates as high as 15% or 20% for deferred charitable gift annuities. However, no mistake has been made.

There is a significant difference between the nominal payout rate of a deferred gift annuity and the effective payout rate of a deferred gift annuity. Let's take a closer look at how these payout rates work and try to make some sense of it.

• GiftWrap Task Notifications
• Marketing Corner: Creating a Marketing Brief
• Get Planned Giving Manager for Free with Marketing Services
• The Key Ingredient to Email Marketing Success
• Supporting Braille Institute and its Mission

Quick Tip: GiftWrap Task Notifications
Did you know that you can receive alerts from GiftWrap about upcoming events? For example, you can have GiftWrap send you a notification email that it is time to request an estate inventory from a donor's estate. This functionality is available with the optional Workflow module. If your organization is not already using the Workflow module, please contact Sales to discuss adding this functionality. You can configure your GiftWrap account to automatically send you an email when a Workflow task is coming due, as follows:

1. Log into GiftWrap
2. Click on the "My Account" link in the screen banner
   
   
3. Find the Task Settings area.
4. Click on the "Send Task Notification Emails" checkbox.
5. Enter a value in the data entry box labeled "Include Tasks in advance of due date" to specify how many days in advance of the due date to receive notification.
6. Click OK.

Once you have completed these steps, you can count on never missing an important event!

Marketing Corner: Creating a Marketing Project Brief
Creating a successful marketing initiative takes a lot of planning and effort. Before beginning one, it is important to clearly layout all aspects of the project. This month's marketing corner offers a helpful template for designing your next outreach effort.

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Get Planned Giving Manager for Free with Marketing Services!
With PG Calc's Marketing Services, you will uncover more qualified prospects. Sign up for Marketing Services AllGift+, our multi-channel, fully customizable suite of direct and online marketing tools and services to drive more quality prospects to your organization.

If you are a current Planned Giving Manager customer and sign up for Marketing Services AllGift+ package, we will waive your primary copy PGM annual service fee!

If you don't own Planned Giving Manager, the standard in planned gift calculations, we will give you your first copy for free and waive your primary copy annual service fee as long as you maintain your Marketing Services subscription!

Learn More>>

The Key Ingredient to Email Marketing Success
The world is flooded with emails. The typical person receives dozens of emails a day from a wide array of people and organizations. With such crowded inboxes, how can we hope to make an impact with our email marketing? The knee-jerk reaction might be to send more and attempt to take up real estate. But the real answer to finding success with email marketing might surprise you.

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Supporting Braille Institute and its Mission
Cindy Chan, Director of Philanthropy at Braille Institute in Southern California, knows she can rely on the Client Services team at PG Calc. Using Planned Giving Manager, she models complex gifts, such as charitable remainder trusts and gifts of real estate, to help her donors achieve their goals. Cindy says, "I am confident that I can speak intelligently and informatively because of the expertise of the people at PG Calc, and I am always learning something new about the power of PGM."

Cindy describes the PG Calc team as "detailed" and says "they know planned giving." She concludes by saying "They are experts and give me confidence to navigate gift options for our donors."

Learn more about Braille Institute