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Year-End Marketing Ideas
What are you planning for your year-end planned giving marketing campaign? It’s not too early to be solving this problem. While mailing to your donors is important year-round, the fall, before Thanksgiving, can be a particularly opportune time to communicate with donors. This is especially true for planned gifts, as many of these gifts are completed late in the year.
In this month's featured article, Andrew Palmer, PG Calc's Director of Marketing Services, presents five ideas for year-end marketing campaigns that both reflect and leverage the current planned giving environment.
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