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Projecting the Value of Your Bequest Pipeline
Planned giving departments need to demonstrate accountability for results in terms of gift revenue. Our challenge, of course, is that we generally don’t know how much planned gift revenue is coming or when it will come in, making it very difficult to accurately measure the results of current efforts. Let’s look at how using a combination of historical realized planned gifts and current calculations can generate a reasonable picture of the value of your planned gift pipeline.
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